Google, Arcade Fire and Chris Milk have created an HTML5 music video specifically for the Chrome web browser. It’s also tailored to the individual viewer. Oh and kind of bad-ass. The most important part of this for Google is showing off HTML5, or what I like to call Flash Killer. (Flash is not quite dead, but a lot of people are trying to kill it.)
The Wilderness Downtown is on the most basic level an Arcade Fire video, but when you watch it on Google’s Chrome browser, which I use every day, individual windows with different angles and shots pop up in time with the music. The killer part is that before the video plays you input your childhood address and Google will incorporate Street View and satellite images into the video to personalize it for you. A bit gimmicky? Yeah, but with Arcade fire playing in the background you almost feel like your childhood home was cool. (Mine was cool. Sorry mom, did you think I didn’t like our home?)
Go check it out here. But to get the full effect you will have to download Chrome. Sorry.
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